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Australian Snow Industry Unites at National Snow Summit as New Economic Data Highlights Importance to Regional Communities

More than 180 delegates representing over 75 organisations gathered in Thredbo on the 5th & 6th of May for the 2026 Snow Summit, the first national whole-of-industry gathering of the Australian snow sector in more than two decades.

The sold-out inaugural Summit brought together senior leaders from all Australian snow resorts, alongside representatives from sport, retail, chambers, lodges, ratepayers, tourism, regional communities and all levels of government, to discuss the future of Australia’s alpine industry and the opportunities and challenges shaping the sector.

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ASAA Statement
What a great 2022 winter season!

Well, our predictions of huge pent up demand for a snow holiday certainly came to pass in 2022. Visitation to Australia’s ski resorts was an all-time record – by a significant margin. This is terrific news for all of the businesses and regional towns that rely on the ski industry for their livelihoods and their well-being. Finally our stalwart businesses and communities were cut a break after what seemed like endless years of bushfires, drought and of course our erstwhile friend COVID-19.

ASAA Statement
Our perspective on the 2021 season and looking to 2022

Well, 2021 certainly showed us that the COVID-19 pandemic is far from over. At the beginning of the year we thought Australia had largely contained the spread of COVID-19, with relatively few positive cases being recorded in the lead up to the 2021 ski season. Early snow provided all resort operators with hope and a good dose of optimism, and all of us geared up for a great snow season. Bookings were made, mountain staff were engaged and businesses were prepped for a long and busy winter. Opening weekend, particularly in NSW, was incredibly busy and broke all sorts of records.

ASAA Statement
How we see the 2021 season shaping up

The COVID-19 pandemic has presented incredible challenges not just for the Australian ski industry but globally.  Through the hard work of every citizen and every community, Australia has largely contained the spread of COVID-19, thus enabling a measured opening of the economy and the activities we love. That includes Australia’s ski resorts, many of which managed to operate very successfully over the past summer months, and all of which are now looking forwards to winter. That is great news for the local and regional communities and the 23,000 jobs that rely on alpine tourism.