Stay informed with announcements and media releases that cover the Australian snow industry.
Snow Resorts Australia (SRA) has officially launched #snowissnow, a new industry-wide initiative designed to improve public understanding of snowmaking and explain the critical role it plays at Australia’s snow resorts.
At the centre of the initiative is www.snowissnow.com.au, a new information platform bringing together clear, accessible and evidence-based information about how snowmaking works, the technology used by Australian resorts and the …
The 2025 snow season has already delivered some of the most memorable moments in years, with alpine resorts across New South Wales, Victoria, the ACT and Tasmania reporting strong visitation, great snow conditions and a renewed sense of energy in mountain communities.
Visitors have been treated to consistent snowfalls, excellent snowmaking conditions and a string of blue-sky days that have created …
After more than four decades as the Australian Ski Areas Association (ASAA), we now move forward with a new name and identity for our organisation: Snow Resorts Australia.
Our new identity marks a significant shift in how we represent the alpine industry – modern, united and future-focused. While our purpose remains the same, to support Australia’s alpine resorts, the new identity …
The Australian Ski Areas Association (ASAA) has today announced the appointment of Josh Elliott as its new Chief Executive Officer. This strategic appointment comes as the ASAA looks to strengthen its position as a leading advocate for the snow industry in Australia.
Leadership for a New Era
Chair of the ASAA, Noel Landry, expressed his enthusiasm for the new leadership: “We are …
We honour the life and legacy of Colin Hackworth, a stalwart of the Australian snow industry, who recently passed away after bravely battling Motor Neurone Disease. Colin’s profound impact on the industry is etched in the history of Hotham, where his visionary leadership set the standard for excellence.
Colin first skied at Hotham in 1978 as an economics graduate trainee from …