Latest Article

ASAA announces appointment of Josh Elliott as new CEO

The Australian Ski Areas Association (ASAA) has today announced the appointment of Josh Elliott as its new Chief Executive Officer. This strategic appointment comes as the ASAA looks to strengthen its position as a leading advocate for the snow industry in Australia.

Chair of the ASAA, Noel Landry, expressed his enthusiasm for the new leadership “We are incredibly excited to welcome Josh as our new CEO. His extensive experience and innovative mindset will be invaluable as we navigate the evolving landscape of the snow industry. Josh’s proven track record in strategic leadership and his passion for our industry make him the perfect fit for this role.”

Archive

A tribute to Colin Hackworth

We honour the life and legacy of Colin Hackworth, a stalwart of the Australian snow industry, who recently passed away after bravely battling Motor Neurone Disease. Colin’s profound impact on the industry is etched in the history of Hotham, where his visionary leadership set the standard for excellence.

Colin first skied at Hotham in 1978 as an economics graduate trainee from …

Information Release
Helmet usage now at 92.3% in Australian snowsports

The Australian Ski Areas Association (ASAA), the peak body representing Australia’s ski lifting and resort companies, is pleased to announce that helmet usage in snowsports in the Australian skifields has reached an all-time high of 92.3%.

In a comprehensive survey conducted in July 2023 across every Australian ski resort, with more than 29,000 snowsports participants counted while riding key ski lifts at each resort, a helmet usage rate of 92.3% was recorded, up from 86.0% in 2021. This reflects the highest level of helmet usage recorded in Australia’s resorts since survey data first began to be compiled. The 2023 result is consistent with the continuing upward trend in helmet usage since surveying commenced in 2013, with only 57.4% recorded in that year.

ASAA Statement
What a great 2022 winter season!

Well, our predictions of huge pent up demand for a snow holiday certainly came to pass in 2022. Visitation to Australia’s ski resorts was an all-time record – by a significant margin. This is terrific news for all of the businesses and regional towns that rely on the ski industry for their livelihoods and their well-being. Finally our stalwart businesses and communities were cut a break after what seemed like endless years of bushfires, drought and of course our erstwhile friend COVID-19.