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A New Identity for a New Era: ASAA becomes Snow Resorts Australia

After more than four decades as the Australian Ski Areas Association (ASAA), we now move forward with a new name and identity for our organisation: Snow Resorts Australia.

Our new identity marks a significant shift in how we represent the alpine industry – modern, united and future-focused. While our purpose remains the same, to support Australia’s alpine resorts, the new identity …

Archive

ASAA announces appointment of Josh Elliott as new CEO

The Australian Ski Areas Association (ASAA) has today announced the appointment of Josh Elliott as its new Chief Executive Officer. This strategic appointment comes as the ASAA looks to strengthen its position as a leading advocate for the snow industry in Australia.

 

Leadership for a New Era

Chair of the ASAA, Noel Landry, expressed his enthusiasm for the new leadership: “We are …

A tribute to Colin Hackworth

We honour the life and legacy of Colin Hackworth, a stalwart of the Australian snow industry, who recently passed away after bravely battling Motor Neurone Disease. Colin’s profound impact on the industry is etched in the history of Hotham, where his visionary leadership set the standard for excellence.

Colin first skied at Hotham in 1978 as an economics graduate trainee from …

Information Release
Helmet usage now at 92.3% in Australian snowsports

The Australian Ski Areas Association (ASAA), the peak body representing Australia’s ski lifting and resort companies, is pleased to announce that helmet usage in snowsports in the Australian skifields has reached an all-time high of 92.3%.

In a comprehensive survey conducted in July 2023 across every Australian ski resort, with more than 29,000 snowsports participants counted while riding key ski lifts at each resort, a helmet usage rate of 92.3% was recorded, up from 86.0% in 2021. This reflects the highest level of helmet usage recorded in Australia’s resorts since survey data first began to be compiled. The 2023 result is consistent with the continuing upward trend in helmet usage since surveying commenced in 2013, with only 57.4% recorded in that year.

ASAA Statement
What a great 2022 winter season!

Well, our predictions of huge pent up demand for a snow holiday certainly came to pass in 2022. Visitation to Australia’s ski resorts was an all-time record – by a significant margin. This is terrific news for all of the businesses and regional towns that rely on the ski industry for their livelihoods and their well-being. Finally our stalwart businesses and communities were cut a break after what seemed like endless years of bushfires, drought and of course our erstwhile friend COVID-19.