Snow Resorts Australia — The collective voice of Australia’s alpine resorts

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Snow Resorts Australia (SRA) has officially launched #snowissnow, a new industry-wide initiative designed to improve public understanding of snowmaking and explain the critical role it plays at Australia’s snow resorts.

At the centre of the initiative is www.snowissnow.com.au, a new information platform bringing together clear, accessible and evidence-based information about how snowmaking works, the technology used by Australian resorts and the …

Snow Resorts Australia champion sustainable practices, enhancement of the visitor experience, building strategic partnerships and advocating for policies that drive the growth of the snow industry.

We support our members to operate thriving, world-class resorts and work to improve national recognition of the industry's economic, environmental, and social value - now and into the future:

Visitor safety in the alpine environment;
Administration of appropriate standards of instruction in snow sports (in conjunction with the Australian Professional Snowsports Instructors Association);
Workplace health and safety for employees and contractors, particularly in relation to the development of safety standards in the use of aerial and surface ropeway transport (ski lifts);
Development of standards applicable to the appropriate provision of aerial and surface ropeway transport so as to reduce potential hazards to users of the services provided by members;
Ensuring that appropriate environmental policies are developed for minimising the impact of provision of snow tourism services;
Ensuring that economic significance of snow tourism in Australia in terms of jobs, capital investment, and annual return is understood by the government and private sectors;
Acting as an industry spokesperson for matters relating to alpine tourism and snow sport.